Company Profile Fair Marketing L.T.D was established in 1986 by Mr. Joseph Shalom in Tel-Aviv, Israel. The company distributed optical frames and sunglasses to retail stores and optic chains throughout Israel. In 1995 we outgrew our original home and moved our operations to a new facility in Herzelia, a few kilometers north of Tel-Aviv. Over the years, Fair Marketing gained a reputation in the industry for its ability to find the right products for customers with a desire to distinguish themselves with fresh, colorful, youthful looking frames for a reasonable price. We feel we have been very successful. Just walking the streets you'll see more than a few faces in the crowd adorned with our eyewear. How Do We Do It? Simply put, we never stop working at improving and keeping our products up to date. Product development is steered by a young and dynamic design group. Our import manager doesn't know the word 'rest'. These factors allow us to constantly introduce new models to the market. Our Targets and Achievements We currently distribute the ENRICO COVERI brand. We also have our own brand GIPSY for local distribution. Our customers see it as a 'bread and butter' label. In janury 2005 we launched another line called SXS. It's a fresh and sexy line. Anyone who wears SXS will be noticed. Come check out SXS – we think you'll want this line for your customers. These are intended for worldwide distribution. How To Contact Us Address: 22 Ben Gurion,city gate(building 2), P.O.B 5749 ZIP 46100, Herzelia, Israel. Tel: 972-9-9555974 Fax: 972-9-9555343 Cell: 972-50-5405090 (Joseph Ori) e-mail: fairm@012.net.il e-mail: fmintl@012.net.il